PT Permodalan Nasional Madani (PNM) collaborates with the pop queen of Indonesian dangdut koplo, Via Vallen to become PNM’s brand ambassador in welcoming Kartini Day which falls on April 21.
In addition to introducing PNM Mekaar, through this collaboration, PNM also released the song ‘Mekaar Create Us’ to welcome the Kartini Day celebration at the Woman: Wonderful & Magnificent event on Thursday (21/4) at the Sentul International Convention Center, Bogor, West Java.
Via Vallen was appointed as a brand ambassador because he was considered to have the same vision as PNM Mekaar. Via Vallen’s interest in social and environmental issues makes him the right partner to promote one of PNM’s missions.
“That is helping MSME actors to obtain and then increase access to MSME financing to financial institutions, both banks and non-banks, which in turn will increase their contribution in expanding employment opportunities and improving people’s welfare,” PNM’s official statement said.
The commemoration of Kartini Day itself is the right moment to release ‘Mekaar for Us’ which has lyrics of an invitation not to give up.
Here are the lyrics of the song ‘Mekaar For Us’.
Indeed life is not easy
Many trials and also tests
What came unexpectedly
So dizzy because of the cost
Don’t don’t let’s not give up
Don’t be afraid luck is not going anywhere
Just want to try
And don’t forget to pray
Believe that God will make a way
Yook..yook come on
Yook Mekaar makes us prosperous
Bloom brings happiness
For all of us
We go together
Mekaar really does
Prosperous Indonesian Family
For information, until April 21, 2022, PNM has disbursed financing of Rp. 123.9 T to PNM Mekaar customers, totaling 11.6 million customers. Currently, PNM has 3,673 service offices throughout Indonesia serving MSEs in 34 provinces, 443 regencies/cities, and 5,006 sub-districts.