The trial between Johnny Depp and his ex-wife, Amber Heardwhich is still protracted, seems to be a source of profit for a number of parties.
Sophie Doggett, a housewife in Scotland, for example, who suddenly became an influencer and gained 30 thousand followers on TikTok overnight after uploading Depp and Amber Heard’s trial.
In fact, as quoted from CNN.com, Monday (16/5), so far he has onlypost herself and her pets and only has 6,668 followers.
The upload has now been viewed more than 5 million times. He now mendedicate his account to Depp related content such as Depp trials, movies or previous interviews.
Apart from Shopie, the trial between Johnny Depp and Amber Heard also provoked legal analysts, lifestyle influencers, to activists and comedians to comment on, dissect and analyze various matters in the trial. In fact, to the conspiracy theory about the way Heard wiped his nose with a tissue.
Like Emily D Baker, a former LA deputy district attorney who became an online content creator, who commented on the legal process of Depp and Heard on her YouTube account.
From that post, he has more than 330 thousand subscribers. Then his followers asked Baker to respond to a theory or footage they saw on TikTok.
“When you have a streaming camera in a courtroom, people are going to see every weird behavior, and rightly so,” Baker said.
Like Doggett, two other Tik Tok users also tell similar stories; become an impromptu celebrity in just a matter of days.
The TikTok algorithm has repeatedly been reported to have tremendous power in gathering users with similar interests.
One hashtag, #JusticeForJohnnyDepp, has been viewed more than 11 billion times globally, while the names Depp 19 billion, and #JohnnyDeppisInnocent have garnered more than 3 billion.
Users apply filters to their faces to personify Depp, combining testimony clips with past footage from Depp’s film archive.
In contrast, #JusticeForAmberHeard was viewed 41 million times. The Heard name has amassed over 9 billion and #AmberTurd has 1.6 billion (a hashtag fueled by trial testimony on the fecal matter).
A public relations professional who has worked with high-profile figures, Juda Engelmayer, says the content that appears on TikTok is fan versus fan.
While systems scientist at Carnegie Mellon University Software Research Institute Daniel Klug has researched TikTok’s algorithm, the app creates a kind of mediated reality for users.
According to him, there are two categories in the post, namely those that capture testimonies from Heard, Depp, or others who describe their relationship.
Second, the reinterpretation of content related to Heard and Depp.
Callum Hood, head of research at the Center for Countering Digital Hate, said on social media like Instagram, there was a lot of harassment directed at some of the most well-known women, including Heard.
According to him, this will also happen on TokTok because the application made by China will be similar to Instagram.
The Center for Countering Digital Hate report notes that discussions about Depp and Heard’s legal battles on social media often include harassment of Heard, as well as the promotion of conspiracy theories around women’s false accusations of domestic violence.
In this regard, the content regarding the trial between Depp and Heard on TikTok is quite varied. From those analyzing and theorizing conspiracy to attempts to poke fun at.
One popular variation of the upload is a satirical demonstration using Heard’s audio testimony.
It was precisely Heard’s voice that said, “I was walking out of the bedroom, [dia] slapped me in the face and I turned to look at him and I said, ‘Johnny, you hit me. You just hit me.”
Another post that is quite viral and widely shared is a cat that seems to be demonstrating Heard-Depp. One of the cats wore a blonde wig while playing the role of Heard, while the other cat wore paper whiskers and a bandana while impersonating Depp.
Currently, the original post is no longer visible on TikTok, but has been imitated by many other TikTok content creators.